What is a Digital Media Major?


Apr 20, 2022
What is a digital media major

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Are you considering a digital media major, but maybe you are wondering if it’s a good fit for you? A bachelor’s in digital media covers a wide array of subjects in computer animation, digital photography, computer programming, website design, film studies, broadcasting, communications and graphic design. Majoring in digital media might be a good fit if you’re interested in a career in social media, graphic design, web development, video editing or animation. 

There is much to ponder when you select a major. Before committing to digital media, think about the degree’s educational requirements and the potential career opportunities. After reflection, you’ll know if it’s the right path for you.

What is Digital Media?

Digital media are electronic images that include text, audio, video and websites. In recent years, it’s become hugely popular with social media and video-sharing sites like YouTube and TikTok. The demand for people with digital media backgrounds is on the rise–everyone wants more virtual content.  

What Will I Learn as a Digital Media Major?

Educational programs with digital media courses are often divided into web design, video, and simulation. Depending on which concentration you choose, you’ll take corresponding classes. To earn your bachelor’s degree, you’ll study an overview of graphic design and learn how to develop and design the platform for graphics. Depending on which direction you’d like to go in digital media, you might learn about how this applies to cinema, video games, photography or virtual worlds. 

Additionally, you’ll learn about applications like Java, AdobeFlash, WordPress and more. If you’re interested in web design, you’ll learn coding and programming languages. You could also pursue art history, photography, broadcasting, e-commerce and marketing. Most of your study will involve interactive media designs and ways to create engaging digital content. 

What Careers Can I Pursue with a Digital Media Major?

Because digital media is broad in scope, there are many options you can consider for your career. However, here are some of your best choices in terms of pay and employment opportunities:

1. Graphic Designer

Average salary: $3,349 per month

Graphic designers work with companies to help their branding or assist in advertising projects. They present new ideas to a team and work collaboratively with others. Graphic designers use software to create website images, posters, labels and logs. They also use digital illustration to create new images and edit and update old designs for companies. 

2. Video Editor 

Average salary: $3,054 per month

Video editors take raw footage and transform it into a story. They work on feature films, TV shows and commercials. Editors work from a script to organize their footage, adding special effects and music after filming. Then they use editing software to transform the film into its final product.

3. Web Developer 

Average salary: $76,186 per year

Web developers write code for application content, create links, and develop unique software programs. They also debug computer glitches and use problem-solving skills to analyze faulty software. Your employer will depend on you to ensure your organization’s data is secure and resolve any potential weaknesses.  

4. Social Media Specialist 

Average salary: $37,903 per year

As a social media specialist, it will be your responsibility to manage all social media posts on Facebook, Twitter, Instagram and TikTok. You’ll need to reach your target audience, build your presence and ensure you’re engaging with customers. Social media specialists monitor site metrics, respond to customer comments, and oversee the creative design. You’ll also work with the digital marketing team to help build brand awareness to announce new products and advertise events.  

5. Web Analytics Specialist 

Average salary: $75,835 per year

Web analytics specialists work on search engine optimization (SEO) to ensure their websites have effective customer traffic. Then they optimize their web pages, trying to drive traffic flow to encourage sales. Additionally, web analytics specialists conduct SEO keyword research to determine which words offer the highest rankings in search engine results. They use SEO keywords to encourage website rankings, also improving traffic and driving sales.  

Is Majoring in Digital Media Right for You?

Now that you know more about digital media careers, you can consider pursuing the degree. Because the major is so broad, there are many professional applications. You can always talk to a professor on your campus if you have more questions about the major. 

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