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Marketing careers allow you to show off your creativity and influence people. Freelance marketing jobs are an excellent way to get your foot in the door. Here is a guide to finding the perfect marketing job.
The Skills to Be a Successful Marketer
The first step to finding freelance marketing jobs is to have the right skills on your resume. You may have acquired these through your degree. You can also take online classes and enhance these traits further.
As a marketer, you have to juggle many tasks at once. Some of these may include, search engine optimization, market research, or creating videos. You want to easily transition between these projects. To efficiently multitask it is important to stay organized. Create to-do lists and declutter your workspace. Also, set goals and prioritize assignments so you can work more productively.
2. Time Management
With so many tasks to stay on top of, time management is a key skill. Also, certain content, like social media posts, often has strict deadlines. So, it’s important to quickly create the material while keeping up with other assignments.
Also, as a freelancer, you may have another side job. Therefore, improving your time management skills can give you a better work-life balance. Managing your workload efficiently can also help to lower your stress level.
Here are some tips for improving your time management skills:
- Start tasks early
- Set limits on the amount of work you take on
- Take breaks
- Prioritize tasks
- Organize your workspace
In freelance marketing jobs having strong communication skills is important. As a marketer, it’s your job to speak directly to your target audience. You want to create content that not only sells a product but connects with your audience.
So, you want to do your research and learn about what customers care about. Then use emotion to show your empathy towards their needs. Also, building credibility can help improve audience connection. In addition, it’s important to write concisely and with proper grammar.
4. Search Engine Optimization (SEO)
SEO is a marketing strategy that tries to improve a website’s ranking on Google. It involves the use of keywords and backlinks to increase traffic. SEO helps to draw attention to a company’s content and improve its brand awareness. Understanding how to implement effective SEO strategies can help you stand out.
5. Digital Knowledge
With online advertising becoming popular, you must have some digital literacy. You want to know how to use the most current technology. You will often work with online tools, like Google Analytics, to do market research. Also, some companies may use technology like Buffer, to schedule social media posts. Having a basic understanding of how popular marketing software works can help you land a job.
How to Find Freelance Marketing Jobs
Once you have crafted your skills, it’s time to start the job search. You can start by reaching out to your network for referrals. Consider using social media to find opportunities. You can also join LinkedIn to connect with other professionals and show off your work. In addition, there are many sites for freelancers, such as FlexJobs and Upwork. You can also search on job boards, like Indeed.
Keep in mind marketing is a broad category. So, you want to narrow down your focus. For example, do you excel in writing engaging content for social media? Having a specific area of expertise can help you book more jobs. You also want to set up your ideal pay rate. To come up with a rate take into account your desired income and industry averages.
Common Marketing Careers
With such a wide field, there are multiple subcategories for marketing jobs. When determining your niche, consider your strengths and interests.
Here are some of the careers you could go into:
- Social Media
- Content marketing
- Paid advertising
- Public Relations
Tips for Being a Successful Freelance Marketer
Once you start landing business, you want to ensure you are putting your best foot forward. Here are some tips to be successful in your freelance marketing jobs.
1. Produce Content on Time
One of the most important things to remember is you must deliver the content on time. Not meeting deadlines leaves your clients unhappy and loses you potential business opportunities. That’s why time management is such an important skill to master.
2. Form a Healthy Routine
As a freelancer, you can enjoy the perks of remote work. However, it’s important to not fall into a routine of sleeping later. Instead, build a productive schedule. Find times to do your most important tasks when you are the most alert. So, if you’re a night owl then do these projects later in the evening.
3. Plan Your Taxes
Unlike a typical job, your taxes won’t be taken out by your employer. It’s important to have a plan in place to pay your taxes each month. Do your research and learn how and when you’re supposed to pay your taxes. Then be sure you have enough money saved up each month.
4. Save Up
Freelancing can be an unpredictable career. You may not always have work lined up. Make sure you plan for how you will cover your monthly bills. If you work another job alongside your freelancing, then set aside money from your 9-5.
5. Ask Others for Help
Keep in mind you aren’t an expert on every subject. Therefore, you may need to outsource certain tasks. For example, hiring a graphic designer can make your written content stand out.
Landing Your Next Job
Freelance marketing jobs can be fun and engaging. Although, they require certain skills, such as communication. Follow this guide to help you find your next opportunity. If you want to learn about the marketing industry as a whole, check out our full marketing career path guide for more information.