What’s the Best Way to Recruit Sponsors for College Events?


May 31, 2021
What's the Best Way to Recruit Sponsors for College Events_

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Whether you want to host a 5K race or invite a guest speaker, you can throw different events to support your club or group in college. But before you start to invite everyone on campus, you have to raise enough money. After all, you’ll need to fund various expenses.

That’s where a sponsor can help. These individuals or businesses will cover costs so you can throw the perfect occasion. Check out how to recruit sponsors for college events.

Why Are Sponsors Important?

A sponsorship will be the fuel to your metaphorical fire. While you bring the attendees, your sponsor can supply the necessary funds to secure catering, decorations, speakers, equipment and more. It’s a no-brainer for college organizations that are strapped for cash.

Both parties benefit. During your event, you can promote memberships and make connections and your sponsor will advertise their products or services. That’s a win-win for everyone.

There are several different kinds of sponsors, so you should pinpoint the ones that will work best for your event.

Do Your Research

To start, you should conduct some research. Keep in mind that sponsors might only work with groups that align with their interests. For example, your local footwear store may not be the best choice to sponsor your literary club’s workshop. Plus, you want to put on a unique event that makes sponsors want to attend.

A little exploration will help you find sponsors that are best suited to your group’s goals.

  • Ask your professors and advisors about sponsors they know.
  • Search online for local businesses related to your organization.
  • Browse social media.
  • Consider past group members who’ve graduated.

It’s essential to tap into numerous potential avenues. However, you don’t want to waste your time with sponsors that might not work out. Once you’ve found a few sponsors that seem like they’d be a good fit, you should contact them to arrange a meeting.

Prepare a Pitch

Keep in mind that many sponsors won’t agree to help you out unless you pitch them the idea. This presentation helps them figure out whether the event makes sense for them as a person or business. It’s not cheap to be a sponsor, so you want to ensure you make a good impression.

The best pitches are detailed, clear and direct. Now’s your chance to showcase why your organization matters. Be sure to cover your bases so you make a case for yourself. Proposals should include a few specific points:

  • Describe your group’s purpose and values.
  • Outline what will happen at the event.
  • Tell them why they’re a perfect sponsor.
  • Communicate what they can do at the event to advertise.
  • Estimate how much money you’ll need.

Essentially, you don’t want to leave any questions unanswered. It’s always smart to practice your pitch a few times before the meeting. This way, you’ll be as prepared as possible.

Try to Be Flexible

Remember that your sponsor may not be ready to jump on board right away. There may end up being some points they want to iron out — and that’s why you should give yourself a few months to prepare. This extra time will help you get everyone on board.

Do your best to be flexible. While you shouldn’t give up on stipulations that matter to your group, you may have to move some parts around to make your sponsor more inclined to help. For instance, you might need to move one booth a few rows down so they can have the prime spot at the event.

Be ready to slightly modify your plans to make the experience better for everyone.

Pass Along References

Has your organization already used sponsors in the past? If so, you’ll want to show that your club knows how to successfully work with different people and companies. Brands love to partner with experienced individuals.

Put together a document or slideshow that gives sponsors insight into your previous deals. It can be a good idea to list their contact information with their consent so sponsors can reach out to them with questions. This opportunity will help you build trust and credibility quickly.

If your group doesn’t have a history with sponsorships, you can still include references to help future sponsors be more confident in your pitch. Ask professors, advisors and other college faculty who know your group to speak on your behalf.

Make Communication a Priority

Even the best ways to recruit sponsors for student groups won’t work unless your group prioritizes good communication. It’s no secret that college can be busy, especially when you’re planning an event on the side. However, you can’t let those responsibilities get in the way.

Don’t forget that your sponsor’s time and energy mean something. If you get an email or call from a potential sponsor, you should get back to them as soon as possible. Having a consistent and open line of communication will keep everyone on the same page.

As a result, you’ll be able to put on a fantastic event.

Use These Tips to Secure a Great Sponsor for Your Event

The best ways to recruit sponsors for college events all start with knowing your stuff. As long as your group is prepared, flexible and responsive, you should have no issue working with many different sponsors throughout college. Keep these tips in mind so sponsors come running.

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